Ivanna Rukin
International Machinery Sales Executive
Helping companies scale and expand
into emerging markets and grow with confidence
Schedule a discussion
Helping companies scale and expand
into emerging markets and grow with confidence
Schedule a discussion
International Business Development Executive | Emerging New Market Entry | Industrial & Construction Equipment
Ivanna Rukin is an internationally educated industrial executive and entrepreneur with 17+ years of hands-on experience connecting world-leading construction-equipment manufacturers and factories with emerging international markets. Ivanna Rukin specializes in foundation and piling equipment, vibro-technology, specialized high-ticket industrial sales, emerging-market entry, international distribution networks and cross-border commercial and financial structuring. She combines Global Executive MBA-level management education with extensive field execution across 12 markets and a track record exceeding 730 international equipment deliveries.
Finland | +358 50 360 **** | ivanna.rukin(at)machinist.***
Download CV Ivanna Rukin is an internationally educated industrial executive and entrepreneur with 17+ years of hands-on experience connecting world-leading construction-equipment manufacturers and factories with emerging international markets. Ivanna Rukin specializes in foundation and piling equipment, vibro-technology, specialized high-ticket industrial sales, emerging-market entry, international distribution networks and cross-border commercial and financial structuring. She combines Global Executive MBA-level management education with extensive field execution across 12 markets and a track record exceeding 730 international equipment deliveries.
Finland | +358 50 360 **** | ivanna.rukin(at)machinist.***
Work Experience
CEO, Managing Partner
at Machinist Oy
at Machinist Oy
Leads a 23-year international dealer of piling and foundation-construction equipment, active across Kazakhstan, Ukraine, Georgia, Azerbaijan, Turkmenistan, Uzbekistan, and Mongolia. Extended operations into the Gulf (UAE, Saudi Arabia) in 2024, applying the same distributor model to a new region.
Represents MOVAX, Junttan, ICE, and PVE; sustains a 23-year MOVAX (470+ units) and 18-year Dieseko Group (260+ units) partnership — part of a 730+ machine delivery record. Grew company turnover 127% in 2025 vs. 2024; leads a cross-functional team across sales, service, and marketing.
EduPile — Foundation Construction EdTech Platform
Co-founded an EdTech platform for the foundation-construction industry with Finnish universities and manufacturer partners. Founding participant and managing partner; convenes the country's largest annual foundation-construction conference.
Represents MOVAX, Junttan, ICE, and PVE; sustains a 23-year MOVAX (470+ units) and 18-year Dieseko Group (260+ units) partnership — part of a 730+ machine delivery record. Grew company turnover 127% in 2025 vs. 2024; leads a cross-functional team across sales, service, and marketing.
EduPile — Foundation Construction EdTech Platform
Co-founded an EdTech platform for the foundation-construction industry with Finnish universities and manufacturer partners. Founding participant and managing partner; convenes the country's largest annual foundation-construction conference.
Senior Operations Officer
at Larsen Group
at Larsen Group
Directed international distribution-network and franchise management, overseeing operations across international markets for foundation construction equipment, vibro-technology & heavy machinery, and after-sales support.
Expansion Project Manager | Jul 2010 – Jan 2013
Managed projects based on expansion strategies in international markets, covering marketing strategy, dealership & distribution network development, and after-sales/technical support chains.
Financial Department Manager | Jul 2007 – Jul 2010
Responsible for financial management and reporting functions; played a key role in achieving overall revenue growth from start-up to €21m annual revenue.
Expansion Project Manager | Jul 2010 – Jan 2013
Managed projects based on expansion strategies in international markets, covering marketing strategy, dealership & distribution network development, and after-sales/technical support chains.
Financial Department Manager | Jul 2007 – Jul 2010
Responsible for financial management and reporting functions; played a key role in achieving overall revenue growth from start-up to €21m annual revenue.
Financial Department Manager
at Logimix Ltd
at Logimix Ltd
Financial Department Manager | Aug 2005 – Jul 2006
Transport and logistics agent specializing in international military air-cargo and charter flights; reported directly to the CEO.
Financial Controller | May 2002 – Aug 2005
Project Manager, Software Integration | Nov 2000 – May 2002
Led ERP and accounting software integration projects.
Transport and logistics agent specializing in international military air-cargo and charter flights; reported directly to the CEO.
Financial Controller | May 2002 – Aug 2005
Project Manager, Software Integration | Nov 2000 – May 2002
Led ERP and accounting software integration projects.
Education
Global Executive MBA (GEMBA) — Rotman–SDA Bocconi joint programme
SDA Bocconi School of Management (Milan, Italy) · UCLA Anderson School of Management (Los Angeles, USA) · Copenhagen Business School (Denmark) · Fudan University (Shanghai, China) | 2012 – 2014
BBA, Commercial Law
Laurea University of Applied Sciences, Finland | 2006–2011
International activities: Cambridge Judge Business School, University of Cambridge (UK)
International activities: Cambridge Judge Business School, University of Cambridge (UK)
Contract Law
State University of Finance and Economics | 2009–2010
Activities: Post-Crisis Recovery Forum 2009; Scientific Networking of Commercial Law Academy.
Activities: Post-Crisis Recovery Forum 2009; Scientific Networking of Commercial Law Academy.
Accounting
Helsinki Business College, Finland | 1999–2002
Advisory Value Proposition
Market feasibility — assessing entry to new emerging markets (Central Asia, the Caucasus, and adjacent CIS/Gulf).
Distributor strategy — designing dealer and franchise networks for industrial and infrastructure-linked equipment.
Partnership structuring — negotiating manufacturer, joint-venture, and M&A agreements in emerging markets.
Stakeholder lobbying and navigation — engaging government and institutional buyers tied to infrastructure projects.
Cross-border financial structuring — designing payment and transaction structures for international trade and cross-border fund transfers.
Market education — building localized training and credibility programmes ahead of direct sales.
Distributor strategy — designing dealer and franchise networks for industrial and infrastructure-linked equipment.
Partnership structuring — negotiating manufacturer, joint-venture, and M&A agreements in emerging markets.
Stakeholder lobbying and navigation — engaging government and institutional buyers tied to infrastructure projects.
Cross-border financial structuring — designing payment and transaction structures for international trade and cross-border fund transfers.
Market education — building localized training and credibility programmes ahead of direct sales.
Core Expertise
Foundation Construction, Piling Equipment & Vibro-Technology
Two decades of technical-commercial specialization in deep foundations, pile driving, vibro-technology, sheet and tubular piling, and hydraulic impact piling — built through direct engagement with manufacturers, contractors, technical specialists, and end users across the full equipment lifecycle: specification, financing, delivery, commissioning, and support.
Distributor & Factory Relationships
17+ years operating between global OEMs and local markets, including a 20-year MOVAX relationship and 16 years with Dieseko Group, contributing to a cumulative 730+ machine delivery record. This dual vantage — understanding both what manufacturers need from a market and what markets need from a manufacturer — underpins her approach to distributor economics, territory development, and after-sales infrastructure.
Emerging-Market Entry & Distribution
Direct operating experience building dealer and distribution networks across Central Asia, the Caucasus, Ukraine, Eastern Europe, the CIS, and the Gulf (Kazakhstan, Uzbekistan, Turkmenistan, Mongolia, Georgia, Azerbaijan, Ukraine, UAE, Saudi Arabia). Owns the full cycle — market intelligence, partner selection, localization, commercial launch, and long-term market education — as an operator, not an advisor.
Transaction Execution: Contracts, Finance & Complex Sales
Manages high-value capital equipment sales end-to-end — from technical-commercial solutioning through negotiation, contract, logistics, and commissioning — across manufacturer, distributor, contractor, and institutional stakeholders. Grounded in a background in financial control (including scaling a business to ~€21M revenue) and commercial law, she treats deal strategy, cross-border payment structuring, and contractual execution as one integrated discipline rather than separate functions.
Who I Work With
-
Board advisory - Expansion to the new markets
- Start-ups and venture capital advisory
- Founder-to-next-generation transitions
- Sale, recap, or Mergers and Acquisitions
- Family business situations
Executive leadership for complex industrial businesses, private equity value creation and operational turnarounds.
-
OEM Strategy -
Factory Operations & Priorities -
International Sales Organizations -
Dealer Economics -
Product Positioning -
Technical-Commercial Coordination - After-Sales Infrastructure
- Local Market Requirements
Biography
I am a strategic consultant with over 20 years of leadership experience, including my role as CEO and Managing Partner of a 23-year international dealer of Nordic piling, vibro-technology, and heavy foundation-construction equipment across Central Asia, the Caucasus, and Ukraine. I help companies expand into emerging and international markets, optimize distribution channels, and develop growth strategies for complex, highly technical industries.
That experience extends well beyond direct selling. I co-founded EduPile, an EdTech venture for the foundation-construction industry, and was a founding participant and managing partner of the International Piling & Foundation Construction Association in Ukraine, which convenes the country's largest annual foundation-construction conference — proof that real market development is built on localization and institutional trust, not transactions alone.
My expertise covers building and scaling distributor and franchise networks, leading global M&A and joint ventures, and creating after-sales and technical-support ecosystems. I also specialize in international business-process integration and technology adoption (CRM, ERP, IoT/IIoT, AI).
Today, I partner with organizations on a flexible and remote basis, contributing to market entry strategies, crisis management, and operational excellence in the industrial sector.
That experience extends well beyond direct selling. I co-founded EduPile, an EdTech venture for the foundation-construction industry, and was a founding participant and managing partner of the International Piling & Foundation Construction Association in Ukraine, which convenes the country's largest annual foundation-construction conference — proof that real market development is built on localization and institutional trust, not transactions alone.
My expertise covers building and scaling distributor and franchise networks, leading global M&A and joint ventures, and creating after-sales and technical-support ecosystems. I also specialize in international business-process integration and technology adoption (CRM, ERP, IoT/IIoT, AI).
Today, I partner with organizations on a flexible and remote basis, contributing to market entry strategies, crisis management, and operational excellence in the industrial sector.
Languages
- EnglishFull professional proficiency
- FinnishNative
- UkrainianFull professional proficiency
- SpanishLimited working proficiency
ivanna.rukin (at) machinist.***
All text, photo, and video materials belong to their owners and are for demonstration purposes only. Please do not use them in commercial projects.
© 2026 All Rights Reserved. Ivanna Rukin